Hotel Luna: The first museum hotel in the Philippines

Ilocos Sur is not only a home of the only World Heritage City in the country, a home of the biggest and smallest burgers. It is also the address of the luxury heritage museum hotel, Hotel Luna.On February 8, the first museum hotel in the Philippines was opened to the public.

Hotel Luna, named after the Ilocano painter from Badoc, Juan Luna, is a four-story boutique hotel with four-star accommodations.

Kristine Singson Meehan, vice president for operations of the family’s group of boutique hotels said they “decided to name this one after another painter since we already have Rembrandt in Quezon City and Le Monet in Baguio.”

The family has two more boutique hotels under development in Palawan and Boracay.

Built in 1882, the former Benigno Que house was a gift of Ilocos Sur’s Don Jose Florentino to his daughter Carmen. It is now owned by the family of Rep. Eric Singson.

The Singson family endeavored to promote tourism through culture and arts by honoring great Filipino National Artists, masters, painters and sculptors.

It houses the art collection of the Ilocos Sur second district representative who had been collecting art since the 1970s.

Not only are two works of Luna can be found in the hotel. Among the artists represented here are National Artists Jose Joya, Abdulmari Asia Imao (who also did the Luna bust), Bencab, H.R. Ocampo, Napoleon Abueva, Guillermo Tolentino, Vicente Manansala, Juvenal Sanso, Carlos “Botong” Francisco, Manuel Baldemor, Malang, Araceli Dans, Emmanuel Garibay, and Romulo Galicano.You’ll see the two bronze female figures by Abueva; two bulols, a male and a female with child; “Sabel” and Araceli Dans’ “Shawl of the Innocents,” from the BenCab Museum in the lobby. The ceiling is adorned with a sculptural piece by Abueva depicting a sun of bronze with 21 rays of carved wood, in five species of indigenous Philippine hardwoods. It is surrounded by a pregnant nude in alabaster by Baldemor; a streamlined “Maria Clara” in bronze by Imao; stainless-steel human figures poised for flight by Daniel de la Cruz; a small bronze bas-relief of the “Deposition from the Cross” by Abueva; “Lavandera” by Amorsolo; works in paper by Olazo and Baldemor. The centerpiece is a low chandelier, an assemblage of readymades in cast iron, copper and crystal created by Engineer Edward Yu, the overall chief of construction.

Named and inspired after the Chula painting series of Luna, the Chula Bar is a quaint, goldenly lit lounge which showcases Luna paintings.

The Comedor Restaurant with original brick walls from the 1800s offers contemporary Ilocano cuisine with a delectable Spanish influence created by chef Robby Goco.

The second-floor museum showcases Juan Luna’s “La Molinera” along with other interesting works of art by Manansala, Robles, Joya, Alcuaz, Galicano and Legaspi.

The veranda is backdropped by world famous artist Robles’3D historical mural of the city’s scenic spots and historical landmarks, in hammered brass, copper and silver. The open space is surrounded by opera balconies and can be seen from the glass elevator.

Because UNESCO forbids drastic changes in the architecture of Vigan heritage structures, the hotel incorporated the old house and included modern amenities into the old brick and mortar. Architect Mario Benzon consulted with the Vigan Conservation Council.A marriage of traditional and modern worlds, Hotel Luna has 44 guestrooms, five loft suites, five and executive suites.

The hotel is located at Luna St. near the famed Crisologo St. The Hotel and Restaurant Management graduate from La Rosey in Switzerland daughter of Singson said that later they will be charging an entrance fee or donation for a tour of the museum. 

General Manager (left side) and the Hotel Manager, Mr. Robert Ferrer (right side)
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About the Author

Paul Michael Jaramillo
Paul Michael JaramilloChief Executive Editor
PJ is a CPA, writer, storyteller, environment and youth advocate. As a writer, his articles on national development were published in a Spanish newspaper and local news network Rappler. As a storyteller and environment advocate, his documentary films on mining and environment were featured by ABS-CBN News and GMA News. He launched his career as a CPA at KPMG in the Philippines in late 2015. He started his professional journey as an external auditor of a global workspace provider (the largest audit client of KPMG in the Philippines), global bank, leading MFCG in the Philippines and a number of shared service centres. As an auditor, his team won the KPMG Asia-Pacific Data & Analytics Challenge and coached the Philippine team that placed third to the KPMG GlobalRunner Cup. More than two years later, he led KPMG in the Philippines’ Network of Audit Innovators and Data & Analytics Champions and its academic arm, while serving as a member of the KPMG Asia-Pacific Audit Digital Transformation Workstream. He served as a member of the Audit Methodology Group and Root Cause Analysis Team of KPMG in the Philippines. He was a regular training facilitator of KPMG on audit methodology, innovation, data and analytics, professional standards and regulatory updates. He also served as a coach for newly promoted supervisors. PJ was also the Firm’s System of Quality Management Implementation Manager and a Workforce of the Future Champion. He was also a Sampling Specialist of the Firm. In 2019, PJ was a member of the Philippine Institute of Certified Public Accountants (PICPA)’s Technical Working Group on Audit Methodology. PJ led in developing some of the innovative solutions of KPMG in the Philippines. Above all, PJ is a people investor. He invests on people who have potential and talents. That makes him a coach and mentor to some young professionals in the profession and served as a People Committee member of KPMG in the Philippines. He leads advocacy projects that help communities. He produces vlogs thru his YouTube channel, PJspirations which features stories of different individuals. As a volunteer, he is the Academic Master and Head Coach of PREMIER International Learning and Development Center, which provides coaching, mentoring, training and learning programs and platforms that promote growth and development in every individual’s life and career. He is also with the Middle East and Caspian regions of KPMG as a member of its Professional Practice group and Audit L&D for the Saudi Levant Cluster, providing subject matter knowledge and guidance on audit methodology, and learning and development programs to its offices. He is a proud Ilocano and a graduate of Northwestern University.

He also conducts #IamRemarkable sessions, a program initiated by Google for women and underrepresented groups.